Your questions, answered.

No jargon, no buzzwords. Plain-language answers about what we do, how it works, and why it matters for your business.

What is the AI Assistant (OddJob) and what does it do for my business?

OddJob is a dedicated AI assistant built specifically for your business. Unlike generic chatbots that give cookie-cutter answers, OddJob is trained on your clients, your services, your processes, and your preferences. It handles scheduling, client communications, follow-ups, and routine tasks — the kind of work that eats up your day without moving the needle on revenue.

Think of it like hiring a sharp, reliable office assistant — except this one works around the clock, never calls in sick, and gets better at the job every week. According to a Harvard Business School study, professionals using AI assistants complete tasks 25% faster, handle 12% more work, and produce over 40% higher quality output. For a small business owner who loses an estimated 16 hours per week to administrative tasks (per a Time Etc. survey), that's the difference between working evenings and weekends or actually having a life.

Here's what it looks like in practice: say you run a landscaping company. A new lead fills out your contact form at 9 PM on a Tuesday. Instead of waiting until morning to respond (by which time they've probably called your competitor), OddJob sends them a personalized response within minutes. Not a generic "thanks for reaching out" auto-reply — a real message that mentions the services they asked about, confirms availability in their area, and suggests a time for a quick call. By the time you pour your coffee the next morning, the lead is on your calendar.

OddJob also handles things like appointment reminders, routine client check-ins, task tracking, and information lookup. Need that quote you sent a client three months ago? Ask OddJob. Need to know when Mrs. Johnson's property was last serviced? OddJob remembers. It's your business memory and your front desk rolled into one.

What does AI Monitored 24/7/365 actually mean?

When we say your AI is monitored 24/7/365, we mean automated systems are continuously checking that everything is working correctly — your AI assistant, your website, your automations. These systems run around the clock, catch problems before you notice them, and alert Brian when something needs human attention. You don't have to think about any of it.

This matters more than most people realize. According to ITIC's annual research, website downtime costs small businesses between $137 and $427 per minute. Even a few hours of your site being down on a busy weekend could mean thousands in lost business — and you might not even know it happened until Monday. Our monitoring catches issues in minutes, not days.

Here's a real scenario: it's Saturday afternoon and you're at your kid's soccer game. A potential customer finds your website through a Perplexity search, fills out your contact form, and OddJob sends them a personalized response within minutes. Meanwhile, the monitoring system logs the interaction, confirms the response was accurate, and notes this is the third AI search lead this week — which Brian will mention in your next strategy meeting. If something had gone wrong — a form glitch, a weird AI response, a slow page load — Brian gets an alert and handles it before you even know there was a problem.

We're watching four things around the clock: uptime and availability (is everything running?), AI response quality (is OddJob giving accurate, on-brand answers?), performance metrics (are pages loading fast and responses coming back quickly?), and usage patterns (how are people interacting with your site and AI, and what can we learn from it?). The monitoring itself runs automatically. Brian reviews the data, tunes the systems, and keeps everything running at peak performance. 80% of downtime incidents could be prevented with better monitoring and management, according to the Uptime Institute — that's exactly what we do.

What is GEO Optimization and why does my business need it?

GEO stands for Generative Engine Optimization. It's how you get your business found by AI search engines — ChatGPT, Perplexity, Google AI Overviews, and the others your customers are increasingly using instead of traditional Google searches. If traditional SEO gets you on Google's list of blue links, GEO gets you mentioned by name when someone asks AI for a recommendation.

This isn't a "nice to have" anymore. Google AI Overviews now reach 1.5 billion monthly users across 200+ countries, and traffic from AI platforms to business websites surged 4,700% year-over-year in 2025, according to Adobe Analytics. A 2025 survey found that 62% of people now use an AI chatbot every day, and 49% believe chatbots will eventually replace traditional search engines. When someone asks ChatGPT "Who's a good plumber in Cherry Hill?" or tells Perplexity "Find me an accountant in Philly who works with restaurants" — your business needs to be in that answer.

Here's the key insight: AI search engines don't just grab any website. They look for sites with clear, factual, well-organized content backed by the right technical signals — structured data, FAQ sections, authority indicators, and fresh updates. Most small business websites weren't built for this. They're template sites with vague copy and no structured data, which makes them invisible to AI systems. When a brand is cited in a Google AI Overview, its click-through rate is 35% higher than uncited results. And AI search traffic converts at 14.2% compared to 2.8% for regular Google organic — roughly 5x more valuable per visitor.

What we do is build your website from the ground up with GEO in mind. Your content is structured so AI can understand it. Your business information is marked up so machines can read it. You have FAQ sections in the exact format AI systems use to generate answers. And we keep it fresh with monthly updates, because AI systems deprioritize stale sites. The result: when someone asks AI about a business like yours in your area, your name comes up.

What are Advanced Integrations and how do they work?

Advanced integrations mean connecting your AI assistant to the software tools you already use — your calendar, email, CRM, accounting software, project management tools — so everything talks to each other automatically. Instead of you being the human bridge between systems, manually copying data and cross-referencing spreadsheets, the systems share information on their own.

The average organization now uses over 100 SaaS applications, and workers toggle between apps roughly 1,200 times per day, according to Statista and Harvard Business Review research. That constant switching costs nearly 4 hours per week in lost focus. It takes an average of 23 minutes and 15 seconds to fully regain focus after switching between applications (University of California, Irvine). Integration eliminates most of that wasted time.

Here's a concrete example: a new client books a consultation through your website. Without integrations, you manually add them to your CRM, create a calendar event, send a confirmation email, set up their project folder, and add a reminder to follow up after the meeting. That's 20 minutes of admin you do dozens of times a month. With integrations, the CRM entry is created, the calendar event is set, the confirmation goes out, the project folder appears, and a follow-up is queued — all in about 3 seconds. You just show up for the meeting.

We handle common integrations like Google Calendar, Outlook, Gmail, Slack, HubSpot, Salesforce, QuickBooks, FreshBooks, Asana, Trello, and many others. We also connect industry-specific tools — construction management software, salon booking systems, legal practice platforms, whatever your business runs on. Brian figures out the connections, sets them up, and maintains them. You just use your tools like you always have, except now they work together.

What does a full AI Chief of Staff implementation look like?

A full AI Chief of Staff goes well beyond a task-handling assistant. Where OddJob (in the Core tier) manages scheduling, communications, and routine tasks — like a great office assistant — the AI Chief of Staff manages operations. It tracks every project across your business, coordinates between team members, surfaces strategic insights, and proactively manages your workflow so nothing falls through the cracks.

Think of it this way: an assistant does what you tell them. A Chief of Staff anticipates what needs doing. Your AI Chief of Staff notices that a proposal has been sitting for a week and nudges you. It sees a scheduling conflict forming and resolves it before it becomes a problem. It spots a pattern in customer questions and suggests adding a new service offering. It's the operational brain that keeps your business running smoothly while you focus on the work only you can do.

Here's what a typical day looks like. At 7 AM, you get a daily briefing: three projects in progress, one client who needs a callback, a proposal due Friday, and a reminder that your insurance renewal is coming up next month. Before your 10 AM meeting, the AI has pulled together background on the prospect — their company details, the services they asked about, similar projects you've completed, and suggested talking points. In the afternoon, it flags that a subcontractor missed a milestone and has already sent them a check-in. On Friday, you get a weekly summary: revenue trends, client satisfaction signals, upcoming deadlines, and data-driven suggestions for where to focus next week.

McKinsey estimates that 60% of employees could save 30% of their time through intelligent automation and AI assistance. For a business owner, that 30% is the difference between being buried in operations and actually growing the business. The AI Chief of Staff is our Premium tier offering, built for owners who want AI deeply embedded in how they operate — not just as a helper, but as a core part of the team. It includes everything from the Core and Pro tiers, plus the strategic and operational intelligence layer.

What is Workflow Automation and how does it save me time?

Workflow automation means taking the repetitive tasks you do every day — sending follow-up emails, scheduling appointments, entering data, generating reports — and setting up systems that handle them automatically. You define the rules ("when X happens, do Y") and the system takes it from there. You stay in control, but the busywork handles itself.

The numbers on this are striking. McKinsey estimates that 60% of employees could save 30% of their time with workflow automation. Employees surveyed by Quixy estimate automation could save them 240 hours per year — that's six weeks of full-time work. And the financial impact is real: IDC Research found that inefficiency from manual processes costs companies 20-30% of their annual revenue every year. For a business doing $500,000 in revenue, that's $100,000-$150,000 in wasted productivity.

We offer two levels. Basic automation (Core tier) covers the essentials: automatic appointment reminders, new lead notifications with auto-responses, follow-up email sequences, and simple task scheduling. These alone save most business owners 5-8 hours per week. Custom automation (Pro tier) goes deeper: multi-step workflows that span multiple tools, AI-powered decision-making within flows, CRM and calendar integration, and custom reporting dashboards.

Real examples: an accounting firm sets up automation so that when a new client signs their engagement letter, the system creates their client folder, sends a welcome email with document upload instructions, schedules their onboarding call, and adds their tax deadlines to the firm's calendar — what used to take 45 minutes of admin now takes zero. A contractor marks a job complete, and the system automatically sends a satisfaction survey, generates the final invoice, and schedules a 6-month follow-up. A salon's system texts clients who haven't booked in 60 days with a personalized "we miss you" message and a booking link. No spreadsheets, no remembering, no staff time. According to UiPath, 60% of organizations achieve ROI within 12 months of implementing automation, with average productivity increases of 25-30%.

What does Express Service for Urgent Content Updates mean?

Express Service means that when you need something updated on your website right away — not next week, not during the next monthly update cycle — we make it happen the same day. Maybe you just won a major award, a critical piece of information changed, you've got a seasonal promotion launching tomorrow, or you need to announce an emergency closure. Express Service covers those moments when timing matters.

With the Pro tier, you get priority handling for these requests. Send Brian a message — text, email, Slack, whatever works for you — and the update goes live within hours, not days. This includes things like updating your hours, adding a new service, posting a time-sensitive announcement, swapping out a hero image, or adding a new team member's bio.

Why this matters: your website is your 24/7 storefront. When the information on it is wrong — outdated hours, a discontinued service still listed, a phone number that changed — every visitor who sees it either gets frustrated or calls your competitor. For businesses in fast-moving industries (restaurants updating menus, contractors responding to weather events, professional services announcing new capabilities), the ability to update in hours instead of weeks is the difference between capturing an opportunity and missing it entirely.

What does Monthly Strategy Meeting include?

Your monthly strategy meeting is a dedicated, one-on-one session with Brian where you review what's working, what's not, and what to focus on next. This isn't a generic check-in or a canned report walkthrough — it's a real conversation about your business, informed by the data we're collecting from your AI assistant, your website, and your automations.

In a typical meeting, we cover four areas. First, performance review: how your website is performing in both traditional and AI search, what traffic looks like, which pages are getting traction, and how leads are converting. Second, AI insights: what your AI assistant is handling, how customers are interacting with it, and any patterns worth acting on — like a common question that suggests you should add a new service page or FAQ entry. Third, upcoming priorities: what content updates, seasonal changes, or business developments should we plan for in the next month. Fourth, optimization opportunities: specific, actionable recommendations to improve your results — not vague suggestions, but concrete next steps based on real data.

This is where the value compounds over time. In month one, we're establishing baselines. By month three, we're spotting trends. By month six, we're making decisions backed by half a year of data about what actually works for your specific business, in your specific market, with your specific customers. Most small businesses never have this level of strategic visibility — they're running on instinct. The strategy meeting gives you the data to back up your instincts (or challenge them when the numbers say something different).

Pro tier clients get a monthly meeting. Premium tier clients get unlimited strategy calls — meaning you can hop on a call with Brian whenever you need to talk through a decision, not just once a month.

What is included in Monthly Performance Reporting?

Monthly performance reporting gives you a clear, jargon-free snapshot of how your website, AI assistant, and automations are performing. You get a written report delivered before your strategy meeting so you can review it on your own time, plus a walkthrough during the meeting where Brian explains what the numbers mean and what to do about them.

The report covers five key areas. Website performance: page views, unique visitors, traffic sources (including AI search referrals), page load speeds, and which pages are getting the most engagement. AI assistant activity: how many interactions OddJob handled, response accuracy rates, common questions customers are asking, and tasks completed. Lead tracking: how many leads came in, where they came from (Google, AI search, direct, referral), and how they moved through your pipeline. Search visibility: your rankings in traditional search, citations in AI search results, and how your visibility compares to the previous month. Automation metrics: how many automated workflows ran, how much time they saved, and any errors or issues that were caught and resolved.

The reports are written in plain English, not marketing jargon. Instead of "your bounce rate decreased 3.2% MoM with a corresponding uptick in session duration," you'll see something like "more people are sticking around on your services page this month — looks like the updated content is working." Every metric comes with context about what it means for your business and whether you should do anything about it.

For small businesses, this level of visibility is unusual. Most business owners have no idea how their website is actually performing, whether their marketing is working, or what their customers are doing online. According to the U.S. Chamber of Commerce, 58% of small businesses are now using AI — but very few are measuring what it's actually doing for them. Our reporting closes that gap so you always know exactly what you're getting for your investment.

General questions

What's a founding member?
Founding members are my first five clients. You get Pro-tier service — AI assistant, website, the works — at Core pricing ($1,000/month) for your first six months. After that, your rate locks in as long as you stay active. It's a better deal for you, and it helps me build a portfolio of real results.
Are there setup fees?
No setup fees for founding members. The monthly rate covers everything — the initial build, training, and ongoing management. Regular pricing after the founding period may include a one-time setup fee.
Can I cancel anytime?
Yes. Month-to-month, always. No cancellation fees, no long-term contracts. If you cancel, you keep everything I built — the code, the content, the domain. It's all yours.
What does 'managed' mean?
It means I handle everything ongoing — content updates, performance monitoring, AI training updates, technical maintenance. You tell me what you need, and I take care of it. You don't have to touch any of the technical stuff.
What's the difference between Core and Pro?
Core gives you OddJob (your AI assistant), weekly strategy calls, and basic automation. Pro adds a full AI-powered website with search optimization, custom workflows, 24/7 AI monitoring, and priority support. Most founding members go with Pro because of the founding member deal.

Still have questions?

I'd rather explain things over a conversation than make you read more FAQ. Let's talk.